You don't have to look me up, send me an e-mail, I won't bite
Sander Bosmans

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Gent, BE

UX & Digital Strategy at Dynamate

UX specialist / A/B testing / Conversion optimization

SanderBosmans

I transform complex journeys into clear, measurable growth. I analyze flows, systems, and design experiments that make complex products feel clear, testable, and deliberate.

RoleUX & Digital Strategy at Dynamate

Based inGent, BE

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Things I Created

Things I made because something was missing or bothering me

Tools, side projects, and writing. Made for me first. Useful for others second.

  1. 01

    Figma plugin

    Visual Sitemap Generator

    Create structured tree sitemaps directly in Figma to plan and visualize website architecture.

    Figma Community
    • 01Figma
    • 02plugin
    • 03workflow

  2. 02

    Figma plugin

    Image to Color Variables

    Converts any imported image into a polished color system in seconds by sampling key hues, building accessible scales, and generating Figma color variables.

    Figma Community
    • 01Figma
    • 02plugin
    • 03automation

  3. 03

    Obsidian plugin

    Floating Note

    A plugin that lets you open a detached note window that stays on top of your other apps. Great for taking notes during meetings or while you are working in other programs.

    GitHub
    • 01Obsidian
    • 02knowledge
    • 03plugin

  4. 04

    Web tool

    richmd.app

    A markdown to richtext converter built to turn raw markdown into clean editor-ready content with less manual cleanup.

    richmd.vercel.app
    • 01Markdown
    • 02rich text
    • 03tooling

  5. 05

    Writing

    Perpetually Behind

    Thinking out loud about AI, people, and everything in between. My first real writing experience on the web.

    Substack
    • 01Substack
    • 02writing
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Job Experience

Roles where UX, experimentation, and functional clarity had to work together.

An overview of my professional experience, where I used complex, analytical thinking and aimed for measurable improvement.

Oct 2022 - Present

Dynamate

UX & Digital Strategy

Lead UX and digital strategy for new projects, from requirements to audits and optimization roadmaps.

  • 01UX optimization
  • 02UI consulting
  • 03AI
  • 04communication

Feb 2021 - Oct 2022

Smartphoto NV

Lead UX

Led a two-person UX team and owned UX and A/B testing across 5+ smartphoto domains.

  • 01UX optimization
  • 02UI consulting
  • 03communication
  • 04A/B testing

Mar 2018 - Feb 2021

Smartphoto NV

E-commerce Assistant

Managed CMS content, SEO-oriented copy, and project planning for e-commerce initiatives.

  • 01content
  • 02information architecture
  • 03copywriting
  • 04project management

May 2015 - Oct 2017

Druglijn / VAD

Staff Member

Supported public service inquiries and led information architecture for internal tools and the website.

  • 01ux
  • 02communication
  • 03information architecture
  • 04project management
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Contact

Reach out if you want to talk about ideas, or just say hi.

The easiest path is email. Everything else lives where I write, share, and ship things.

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